Zocdoc Patient Brand Refresh

Design / Art Direction / Research
The Zocdoc in-house brand team was tasked with executing a brand refresh that would update the brand voice and visual language established during the last rebrand by Wolf Olins in 2016. The goal was to better represent Zocdoc and establish a clearer point of view by researching the health-tech landscape and identifying ways to build upon the brand’s existing strengths. This process led us to create a more authentic visual language and develop a robust set of brand guidelines that enhances the Zocdoc identity.

Old Logo
Updated Logo
During this project, I led the art direction and research for illustrations, delving into various styles and identifying an artist who could match Zocdoc’s brand. Take a look!