MY ROLEI spearheaded the effort to identify an illustration style that aligned with Zocdoc's cheeky brand voice. Given that the brand frequently employs humor to discuss sensitive health-related topics, it was critical to find a style that was both trustworthy and whimsical. The goal was to differentiate ourselves in the health tech industry, where illustrations often felt clinical and impersonal. Ultimately, we chose to collaborate with Cecile Gariepy, whose illustrations perfectly captured the essence of the Zocdoc brand. I played a key role in conceptualizing illustrations and collaborating with Cecile to develop illustrations for email and landing pages. I also produced illustrations in the branded style for email, marketing campaigns, and product.
ILLUSTRATION CREATED FOR NEW’S YEARS EMAILILLUSTRATION EXECUTION: CECILE GERIEPYRECRUITING MATERIAL
‘ABOUT US’ PAGE ON ZOCDOC’S WEBSITEADDITIONAL ILLUSTRATIONS FOR ZOCDOC’S ‘ABOUT US’ PAGECOLOR PALETTEILLUSTRATION PROCESSILLUSTRATION LIBRARY ACCESSIBLE BY TEAM MEMBERS AND PRODUCT DESIGNERSCUSTOM ILLUSTRATIONS DESIGNED FOR WEEKLY EMAILSPROVIDER MAILER CAMPAIGNCUSTOM ILLUSTRATIONS FOR WEB MOMENTSBRAND GUIDLINES FOR ILLUSTRATIONS