2021-2023
Art Direction / Research / Illustration / Design

I spearheaded the effort to identify an illustration style that aligned with Zocdoc's cheeky brand voice. Given that the brand frequently employs humor to discuss sensitive health-related topics, it was critical to find a style that was both trustworthy and whimsical. The goal was to differentiate ourselves in the health tech industry, where illustrations often felt clinical and impersonal. Ultimately, we chose to collaborate with Cecile Gariepy, whose illustrations perfectly captured the essence of the Zocdoc brand. I played a key role in conceptualizing illustrations and collaborating with Cecile to develop illustrations for email and landing pages. I also produced illustrations in the branded style for CRM, FPP campaigns, and across product.

‘About Us’ page on Zocdoc’s website

ALICE YOO

INFO