MY ROLEAs the Digital Creative Lead at PAT McGRATH LABS, I am responsible for digital art direction and design for product launches and campaigns. My responsibilities include conceptualizing and creating visual assets for the website, paid ads, and email campaigns. I work closely with the team to ensure our creative direction aligns seamlessly with Pat McGrath’s vision.
CAMPAIGN
STAR WARS™ x PAT McGRATH LABSDESCRIPTIONPat McGrath Labs and Star Wars™ reunited to create a Limited Edition Collector’s Case, launched alongside the re-release of the 2022 Pat McGrath Labs x Star Wars™ collection.
PHOTOGRAPHY: JON PATERSONHOMPAGE TAKEOVER
COLLECTION PAGE & LAUNCH EMAIL
CAMPAIGN
MATTETRANCE™ LIPSTICK
MARC JACOB EDITION
DESCRIPTIONA limited-edition release from PAT McGRATH LABS, crafted by Pat to commemorate Marc Jacobs' legendary 40th anniversary in fashion.
PHOTOGRAPHY: JON PATERSON
HOMEPAGE TAKEOVER & EMAIL CAMPAIGN
CAMPAIGNDRAMATIQUE MEGA LIP PENCIL
DESCRIPTIONIn late May 2024, Pat McGrath Labs unveiled the Dramatique Mega Lip Pencil, available in 12 vivid shades. This product merges the rich performance of a lipstick with the convenience of a pencil, making it ideal for precise defining, shading, and shaping of the lips.
PHOTOGRAPHY: JON PATERSON
HOMEPAGE TAKEOVER
COLLECTION PAGE & EMAIL CAMPAIGN