ALICE YOO

PAT McGRATH LABS

2023-Present
Art Direction / DesignIn my current role at PAT McGRATH LABS, I am responsible for digital art direction and design for promotions and product launches. My responsibilities include conceptualizing and creating visual assets for the website, email campaigns, and paid advertisements. I work closely with the team to ensure our creative direction aligns seamlessly with Pat McGrath’s vision. Additionally, I oversee the design strategy and process for email marketing in collaboration with the CRM team.



Star Wars™ x Pat McGrath Labs
Pat McGrath Labs and Star Wars™ reunited to create a Limited Edition Collector’s Case, launched alongside the re-release of the 2022 Pat McGrath Labs x Star Wars™ collection.


Star Wars™ Wars x Pat McGrath Labs Special Edition Collector’s Kit  |  Homepage Takeover
Announcement Email
Star Wars™ Wars x Pat McGrath Labs Special Edition Collector’s Kit  |   Collection Page






MatteTrance™ Lipstick Marc Jacobs Edition
A limited-edition release from PAT McGRATH LABS, crafted by Pat to commemorate Marc Jacobs' legendary 40th anniversary in fashion.


MatteTrance™ Lipstick Marc Jacobs Edition  |  Homepage Takeover

Re-Engagement Email
Announcement Email






Dramatique Mega Lip Pencil
In late May 2024, Pat McGrath Labs unveiled the Dramatique Mega Lip Pencil, available in 12 vivid shades. This product merges the rich performance of a lipstick with the convenience of a pencil, making it ideal for precise defining, shading, and shaping of the lips.


Dramatique Mega Lip Pencil  |   Homepage Takeover
Dramatique Mega Lip Pencil  |  E-spot
Dramatique Mega Lip Pencil  |   Collection Page
Re-Engagement Email
Kits Email
Launche Email