MY ROLEIn early 2024, I led the creative development for the launch of the Heart’s Desire Collection, which included products like the Eye Shadow Quad in Daring Desire, Skin Fetish: Sublime Skin Highlighter in Nude Opal, and MatteTrance™ Lipsticks in Honey Haze and Nude Nocturne. I crafted the visual direction across .com, paid media, email, and social channels, ensuring a cohesive and impactful digital presence for the announcement and product launch.
PHOTOGRAPHY: JON PATERSON
HOMEPAGE TAKEOVER
COLLECTION PAGE BANNER
RECOMMENDED USE CONTENT FOR PRODUCT DETAIL PAGE
PAID SOCIAL CONTENT
ESPOTS DESIGNED TO GUIDE USERS TO COLLECTION PAGE
EMAIL CAMPAIGN