HEART’S DESIRE2024
Art Direction / Design / Video Editing / Motion


MY ROLEIn early 2024, I led the creative development for the launch of the Heart’s Desire Collection, which included products like the Eye Shadow Quad in Daring Desire, Skin Fetish: Sublime Skin Highlighter in Nude Opal, and MatteTrance™ Lipsticks in Honey Haze and Nude Nocturne. I crafted the visual direction across .com, paid media, email, and social channels, ensuring a cohesive and impactful digital presence for the announcement and product launch.



PHOTOGRAPHY: JON PATERSON

HOMEPAGE TAKEOVER


COLLECTION PAGE BANNER


RECOMMENDED USE CONTENT FOR PRODUCT DETAIL PAGE


PAID SOCIAL CONTENT


ESPOTS DESIGNED TO GUIDE USERS TO COLLECTION PAGE

EMAIL CAMPAIGN